The Official British ABBA Fan Club was based in Highworth from the mid 1970s to the early 1980s, and at the height of the group's popularity, the club's mailbag exceeded 1000 letters a day. Whilst the address was published as Sheep Street, Highworth, in reality it was a post box number and the mail was collected daily from Highworth Post Office by 'Sue', who ran the club.

abba bagMembers received a Welcome Pack, which included details about Agnetha, Bjorn, Benny and Ani-Frid, a unique badge together with a picture and a large poster; all for £1.00. By providing four stamped addressed envelopes to the club each year members were entitled to receive quarterly newsletters containing group updates, messages from the individual group members and the chance to purchase exclusive club merchandise such as scarves, T shirts, silver jewellery, badges, photographs and posters. Members were also privileged to have the opportunity of purchasing 1979 World Tour tickets through the club for two nights at Wembley Arena prior to tickets going on general release.

The club was run from a private house in Highworth and during very busy periods friends, together with their families, were often asked to help out by stuffing the 30,000+ newsletters into envelopes. Where possible, the merchandise was sourced, printed and made locally.

In its time the ABBA Fan Club was the largest and most successful fan club in the UK with in excess of 30,000 active members but when ABBA parted the club closed.

Highworth Historical Society

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Our Next Monthly Guest Speakers

January 27th 2020
Ticket to ride by Chris and Judy Rouse.
The perils and pleasures of early Victorian rail travel.

February 24th 2020
Wilts and Berks Canal by John Farrow.
An interesting and informative talk on how the Wilts and Berks Canal shaped the countryside around us.

Prices for Lectures:
Members: Free of charge
Visitors: £3.00.

Upcoming Events

Don't forget to go and see our new Museum in the Visit Highworth Shop, Old Lloyds Bank, High Street.

Check here for details on all upcoming events.

Your Help Wanted

If you have any information, documents or photographs regarding the history of Highworth and surrounding villages and are willing for us to include them on this website we would love to hear from you.



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Highworth Historical Society.